Advertise
2008 Advertising Rates
Materials
About our Readers
Editorial Calendar
Reprinted Articles
Advertise on our Web site
Advertising Contract
Terms and Conditions
To download a PDF of Real Estate Alert's latest media kit, click here.
To
reserve space now, call Mary Romano at 201-234-3968, or e-mail her:
mromano@hspnews.com.
2008 Advertising Rates |
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| 1 Time | 2-4 Times | 5-12 Times | 13+ Times | |
| Discount | ||||
| None | 5% | 15% | 30% | |
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Gross price |
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| Full*** | $3,400 | $3,230 | $2,890 | $2,380 |
| Junior | 2,680 | 2,660 | 2,380 | 1,960 |
| Half-H or Half-V | 2,300 | 2,185 | 1,955 | 1,610 |
| Quarter | 1,600 | 1,520 | 1,360 | 1,120 |
Belly Wrap:
Wraps over the front and back cover, full-bleed color ad. For details
please contact Mary Romano at 201-234-3968, or e-mail her:
mromano@hspnews.com.
Color:
For two colors, add $1,000 per insertion.
For three or four colors, add $2,000.
***Bleeds: subject to 10% premium. Bleed size is 9 x 11.5”; trim size is 8.5 x 11”.
Positioning:
For back page, add $1,000.
10% premium for guaranteed placement.
Commission:
15% for recognized advertising agencies if the invoice is paid within
30 days.
Deadlines:
Color: 10 days prior to issue date.
B&W: 7 days prior to issue date.
(Earlier during holiday weeks.)
Delivery
E-mail: mromano@hspnews.com
FTP: Host Name: sirspeedynewark.ftpaccess.cc, Login: anonymous, no password is
necessary.
| Full Page | Junior |
Half Page (Horizontal) |
Half Page (Vertical) |
Quarter Page |
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| 7" wide, 9" high |
5" wide, 7" high |
7.25" wide, 4.5" high |
3.5" wide, 9" high |
3.5" wide, 4.5" high |
Full Bleed |
Belly Wrap |
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 |
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| live: 8 x
10.5" trim: 8.5 x 11" bleed: 9 x 11.5" |
live: 16.5 x
7.5" trim: 17 x 8" bleed: 17.5 x 8.5" |
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Advertise on our Web Site
Buttons appear on some pages. See below for sizes. Contact Mary Romano at 201-234-3968 for details.
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Side navigation area |
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Conferences
Get bonus distribution by delivering your message to decision-makers attending a major industry conference. See Editorial Calendar for dates.
Materials
Black & White:
Black and white ads should be Press-Optimized PDFs with fonts embedded and
highest-resolution graphics possible (minimum 300 dpi).
Color:
Press-Optimized PDF with all Fonts embedded, highest resolution graphics
possible (minimum 300dpi) and set as CMYK. To ensure correct color, send a
hardcopy matchprint to us. Please call Mary Romano with questions.
Deadlines:
Color: 10 days prior to issue date.
B&W: 7 days prior to issue date.
(Earlier during holiday weeks.)
Delivery
E-mail: mromano@hspnews.com
FTP: Host Name: sirspeedynewark.ftpaccess.cc, Login: anonymous, no password is
necessary.
Web ads:
Gif or jpg format.
Note:
Please be aware that our newsletters are delivered via Email as a PDF and in
Print. Files should be set up for optimum output in both formats.
About our Readers
Investors comb each weekly issue of Real Estate Alert for fresh tips on institutional buying opportunities and for the latest news about the market’s leading dealmakers. Launched in 1989, the newsletter is recognized as an early-warning system for professionals pursuing offerings of income-producing properties and other real estate-related assets — money-making information that can’t be found anywhere else. There’s simply no better medium for reaching key decision-makers in the real estate investment game.
Real Estate Alert is published by Harrison Scott Publications, which also produces Hedge Fund Alert, Commercial Mortgage Alert, Asset-Backed Alert and Private Equity Insider.
Distribution/Readership
Real Estate Alert is sent weekly by mail and email to hundreds of professionals
involved in the real estate investment arena. This highly targeted readership
includes paid subscribers involved in buying, selling, brokering and financing
real estate-related assets. In addition, hundreds of market professionals
receive Real Estate Alert as part of complimentary three-week subscriptions. Be
sure to ask about our special conference distributions, some of which are listed
on the accompanying editorial calendar.
Real Estate Alert Facts
| * Annual subscription price: | $1,997 (47 issues) |
| * Average weekly readership: | 13,000+ |
| * Paid readership: | 2,000+ |
| * Pass-along readership (5 times): | 10,000+ |
| * Average/promotional circulation: | 1,000+ |
Paid circulation by business type
| High-yield fund: | 23% |
| Broker: | 19% |
| Investment bank: | 18% |
| Developer/Owner: | 10% |
| Lender: | 9% |
| Advisor/consultant: | 6% |
| Attorney: | 5% |
| Foreign investor: | 4% |
| REIT: | 4% |
| Other: | 2% |
Top
Reprints
Want your clients and prospects to see an article that mentions your company? We can reprint any article with a customized layout under the newsletter’s logo — an ideal addition to your packet of marketing material. |
 |
Copies | B&W Logo/ Plain Paper |
Color Logo/ Plain Paper |
Color Logo/ Glossy Paper |
| 100 | $50 | $100 | $300 | |
| 250 | 100 | 175 | 375 | |
| 500 | 150 | 250 | 450 | |
| 1,000 | 225 | 350 | 550 | |
| 2,000 | 350 | 500 | 700 |
Editorial Calendar
*Click here for note about color deadlines.
MAY 2008
MAY 7
Reserve by: April 30; Materials by: May 2
- Special Distribution: Real Estate Media's "RealShare Downtown" conference, in New York.
- Special Distribution: IFR's "European Real Estate Capital Markets" conference, in London.
- All breaking news -- no scheduled features.
MAY 14
Reserve by: May 7; Materials by: May 9
- All breaking news -- no scheduled features.
MAY 21
Reserve by: May 14; Materials by: May 16
- Special Distribution: IMN's "US Real Estate Opportunity & Private Fund Investing Forum," in New York.
- Special Distribution: Real Estate Media's "RealShare Boston" conference, in Boston.
- All breaking news -- no scheduled features.
MAY 28
Reserve by: May 21; Materials by: May 23
- All breaking news -- no scheduled features.
JUNE 2008
JUNE 4
Reserve by: May 28; Materials by: May 30
- All breaking news -- no scheduled features.
JUNE 11
Reserve by: June 4; Materials by: June 6
- Special Distribution: Terrapinn's "Property Derivatives World" conference, in Paris.
- Special Distribution: CPN's "New York Investment Series" conference, in New York.
- All breaking news -- no scheduled features.
JUNE 18
Reserve by: June 11; Materials by: June 13
- Special Distribution: FRA's "Private Equity Real Estate Financing Forum," in New York.
- Special Distribution: IMN's "Private & Non-Traded REIT Industry Symposium," in New York.
- Special Distribution: IMN's "Distressed Real Estate Investing" conference, in Las Vegas.
- Special Distribution: CPN's "San Francisco Property Opportunities" conference, in San Francisco.
- Special Distribution: CPN's "Houston Property Opportunities" conference, in Houston.
- All breaking news -- no scheduled features.
JUNE 25
Reserve by: June 18; Materials by: June 20
- All breaking news -- no scheduled features.
JULY 2008
JULY 2
Reserve by: June 25; Materials by: June 2
- Special Distribution: Opal's "Public Funds Summit East," in Newport, R.I.
- All breaking news -- no scheduled features.
JULY 9
Reserve by: July 1; Materials by: July 3
- Special Distribution: NMS Management's "Investing in Real Estate/Real Assets" conference, in Laguna Beach, Calif.
- Special Distribution: NMS Management's "Investing in Private Markets" conference, in Laguna Beach, Calif.
- Editorial Feature: Large property transactions for the 2nd Quarter.
JULY 16
Reserve by: July 9; Materials by: July 11
- Editorial Feature: Midyear ranking of investment banks advising on real estate mergers and acquisitions.
JULY 23
Reserve by: July 16; Materials by: July 18
- Editorial Feature: Midyear ranking of leading office-property brokers, along with a market-by-market ranking of brokers.
JULY 30
Reserve by: July 23; Materials by: July 25
- Editorial Feature: Midyear ranking of leading retail-property brokers, as well as separate tallies of mall brokers and shopping-center brokers.
AUGUST 2008
AUGUST 6
Reserve by: July 30; Materials by: Aug. 1
- Editorial Feature: Midyear ranking of multi-family brokers.
- Editorial Feature: Midyear ranking of industrial brokers
AUGUST 13
Reserve by: Aug. 6; Materials by: Aug. 8
- Editorial Feature: Midyear ranking of top hotel brokers.
- Editorial Feature: Midyear ranking of commercial and multi-family brokers.
AUGUST 20
Reserve by: Aug. 6; Materials by: Aug. 8
- All breaking news -- no scheduled features.
AUGUST 27
No issue published.
SEPTEMBER 2008
SEPTEMBER 3
No issue published.
SEPTEMBER 10
Reserve by: Sept. 3; Materials by: Sept. 5
- Special Distribution: Terrapinn's "Real Estate Investment World Latin America" conference, in Coral Gables, Fla.
- All breaking news -- no scheduled features.
SEPTEMBER 17
Reserve by: Sept. 10; Materials by: Sept. 12
- Special Distribution: Tonkin's "Key Issues in Real Estate Opportunity Funds" conference, in New York.
- All breaking news -- no scheduled features.
SEPTEMBER 24
Reserve by: Sept. 17; Materials by: Sept. 19
- All breaking news -- no scheduled features.
OCTOBER 2008
OCTOBER 1
Reserve by: Sept. 24; Materials by: Sept. 26
- All breaking news -- no scheduled features.
OCTOBER 8
Reserve by: Oct. 1; Materials by: Oct. 3
- Special Distribution: Lodging Unlimited's "International Hotel Conference," in Rome.
- Editorial Feature: Large property transactions for the 3rd Quarter.
OCTOBER 15
Reserve by: Oct. 8; Materials by: Oct. 10
- All breaking news -- no scheduled features.
OCTOBER 22
Reserve by: Oct. 15; Materials by: Oct. 17
- Special Distribution: Opal's "European Alternative & Institutional Investing Summit," in Monte Carlo.
- Editorial Feature: Placement agents that raise money for real estate investment funds.
OCTOBER 29
Reserve by: Oct. 22; Materials by: Oct. 24
- Special Distribution: Opal's "Real Asset Investing Forum," in Carlsbad, Calif.
- All breaking news -- no scheduled features.
NOVEMBER 2008
NOVEMBER 5
Reserve by: Oct. 29; Materials by: Oct. 31
- All breaking news -- no scheduled features.
NOVEMBER 12
Reserve by: Nov. 5; Materials by: Nov. 7
- All breaking news -- no scheduled features.
NOVEMBER 19
Reserve by: Nov. 12; Materials by: Nov. 14
- All breaking news -- no scheduled features.
NOVEMBER 26
No issue published.
DECEMBER 2008
DECEMBER 3
Reserve by: Nov. 21 ; Materials by: Nov. 25
- Special Distribution: Opal's "Alternative Investing Summit," in Laguna Niguel, Calif.
- All breaking news -- no scheduled features.
DECEMBER 10
Reserve by: Dec. 3; Materials by: Dec. 5
- All breaking news -- no scheduled features.
DECEMBER 17
Reserve by: Dec. 10; Materials by: Dec. 12
- All breaking news -- no scheduled features.
DECEMBER 24
No issue published.
DECEMBER 31
No issue published.
JANUARY 2009
JANUARY 7
Reserve by: Dec. 10; Materials by: Dec. 12
- Editorial Feature: Large property transactions for the 4th Quarter.
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