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February 28, 2018  

HNA's Sales Strategy Leaves Buyers Confused

HNA Group’s multi-billion-dollar U.S. property portfolio is in play, but the Chinese conglomerate’s marketing tactics are befuddling investors.Rather than hire a single brokerage on an exclusive basis, the debt-laden company is working separately with two shops — Eastdil Secured and HFF, which are approaching different sets of investors. HNA is also holding direct talks with investors. And contradictory signals from different factions...

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